Case Study: Web Design and SEO
358% Year-Over-Year Lead Increase for a Small-Engine Repair Shop
We launched the site, established a baseline of around 60 weekly users, then launched the SEO campaign. Weekly users spiked to 300. Year-over-year lead growth over the campaign was 358%.
A client came to us to help start up a new side business: a small-engine repair shop. There was no existing website, no existing web presence, and no existing customer base to build on. The initial scope was a clean, functional site that accurately represented the business and could be found by people searching locally.
The site launched and settled at an average of around 60 users per week. That was the baseline. Then we launched the SEO campaign, and weekly users spiked to 300. The business now makes solid money.
358%
year-over-year lead growth
Lead increase measured over the campaign timeline
60 → 300
weekly users at peak
Average weekly users before and after the SEO campaign
6 months
ahead of anticipated traffic
Pages planned, built, and indexed before the seasonal spike arrived
Where it started
The business did not exist yet. The client came to us to help launch a small-engine repair shop as a new side business, which meant the website was not just a marketing tool; it was the foundation the business would be built on. There was no existing audience, no existing web presence, and no prior search history to leverage.
We built a clean, well-structured site with clear service pages, fast mobile performance, and the technical foundation to support search visibility. After launch, the site averaged around 60 users per week. That was the starting point for everything that followed.
The strategy
With the site live and producing a consistent baseline, we studied the accumulated traffic data and watched the search patterns for service categories relevant to the business. Small-engine repair has seasonal patterns, and those patterns are visible in search data if you look at enough of it with enough lead time.
We began planning six months in advance for what we believed was coming. That meant identifying the pages that needed to exist, building them with the right structure and content, and giving them enough time to be crawled and indexed before the anticipated traffic arrived. The goal was to be positioned and ready when the search volume increased, not to be launching pages into a window that was already open.
We launched the SEO campaign. When the traffic arrived, the pages were ready. The timing held.
The result
After the SEO campaign launched, weekly users spiked from the baseline of roughly 60 to 300. Year-over-year lead growth over the campaign timeline reached 358%. The site went from the foundation of a new business to its primary source of customer inquiries.
Weekly user counts are illustrative of the actual trend. The site averaged around 60 users per week before the SEO campaign and approximately 300 per week after it launched.
“It was the busiest we’ve ever been.”
That quote is a straightforward description of the result. The site did its job, the SEO work was timed correctly, and the business had more work than it had ever handled. That is what a well-planned campaign looks like in practice.
Related services
If you are working through a similar challenge, whether that is a first website, an existing site that is not generating leads, or a marketing campaign you want to plan properly, these are the services most relevant to this type of work.
Is your website generating leads?
A site that is not producing consistent leads is often a planning and timing problem as much as a content problem. If you want to understand what a well-structured campaign could produce for your business, then will you share what you are working on through our contact page?